Ethics and Cocaine

This post on the blog "Innovation Online" (humpf) about the energy drink "Cocaine" was interesting, but perhaps not for the reason that the author wanted to be.

I find the moral indignation expressed slightly offputting. Really. Is naming a drink after a illegal substance a violation of ethics, or simply in Bad Taste? And who gets to decide?

This popped into my head, because I know there have been other products named after illegal acts/substances (Grand Theft Auto, the perfume "Opium"). I am sure they caused outrage as well, but they certainly didn't cause our society to collapse.

It seems to me that the outrage that this author expresses is quite misplaced. Instead of targeting a specific energy drink that likely tastes quite bad (citric acid and high fructose corn syrup), let us talk about some REAL violations of ethics. There are much worse things to focus on than a tacky energy drink. I will leave it up to whoever reads this to make up their own imaginary list -- mine is brief, but I am sure you can think of what it might contain.

The reason I write this is that more than ever we are distracted, we can't keep our eye on the ball. We expend mental energy over a badly named energy drink, because we can't seem to fix the bigger problems. The violations of ethics are so large that we can't see them, so we fret over a badly named energy drink -- but it is really just a distraction.

--hal