The Microsoft Box

This posting in Engadget gave me a moment of pause. The Microsoft UMPC platform has only been around for a couple of years, but it seems that it never really caught on, and while companies are continuing to come out with new versions, that this device has dropped to over half of what one cost new in less than a year tells me that they simply aren't selling. It is a problematic device to be sure, something that Microsoft has concocted that is still in search of a market.

I think this is another example of imagined functionality. What I mean by this is that we imagine times where technology would be useful, but in reality that extra functionality is never really utilized. 4x4 SUV's in Florida, for instance -- there are only a small percentage of people that need that functionality in a state where it never snows. This device of course runs Windows apps, but none of these applications are optimized for a tablet experience. They use a 30 year old desktop metaphor that severly compromises user experience. We are stuck with an on-screen keyboard that cripples our ability to type as easily as a laptop. The small screen necessitates squinting at times, because the software that will run on these devices is designed for larger screens. Of course, we can hook it to a monitor or projector to get a bigger display, but with $400.00 solid state laptops, what is the advantage of this device? We can imagine all the ways we *could* use this device, but I doubt anyone here actually has put down cold, hard cash on one. That is because at the end of the day it doesn't really replace things we already have or expand opportunities. I have used my iPhone to check pricing and reviews on an item while shopping at Target. I can't see myself doing the same with this gizmo.

Microsoft is stuck in a box, and they simply can't get out. They take a form factor that has never caught on widely (the tabletPC), try to shrink it with some vision that people will take these everywhere, but I have never seen anybody with one. That is because given the cost of this device, and a slightly more expensive laptop, it is a slam dunk. One is a series of compromises with too big a form factor to slip in a shirt pocket (which means I will take it with me everywhere). The laptop is bigger, but is much more functional. There is a formula for functionality versus size, and Microsoft simply can't find it. Witness the failure of the Zune -- again, a bunch of technology pieces that don't add up to a coherent whole.