The impending revolution in digital cameras

Poor Kodak! What has happened to you? Why did you go into the printer business!?!

Their impending bankruptcy (everyone is waiting for the other shoe to drop) is a milestone of sorts, as the pioneer of photography succumbs to the world of cell phone cameras. Kodak all but abandoned the high end camera market years back when they were still a player. Getting beat up in the cutthroat low end market may have finally done them in.

So - beyond the historic significance, there is the issue that what a camera is, and what it will become, and the context that it is used in. We are indeed taking a lot more pictures due to the availability of a camera in a cell combined with inherent connectivity - in turn connected to social networking.

So what to do? Given this dilemma there is the pressure to innovate.

Lytro thinks they have the answer with their "light field" camera. I will spare the explanation of the technology and instead focus on experience. No more focusing - images can actually be refocused while they are being displayed. A neat trick to be sure.

However, I  question that (in it's current state) that it is the innovation that some tout it to be.

The camera is hopelessly tethered to Lytro's photo service. It is an intrinsic part of the experience. Images can be loaded on their servers and then shared, but because of the back end processing that has to be done, and also because there isn't native support in browsers for their images (nor do I believe there ever will be). In essence, you are buying a device that lives in a walled garden - which will work as long as Lytro stays in business. It seems to me that this is a big limiting feature of the camera, unlike any other camera on the market - which will work with pretty much anything as it they use standard image formats.

The camera's resolution is a big step backwards. It is the antithesis of the multi-megapixel images that cameras can generate today. It is really no better than a point and shoot digital camera from a few years back.

Finally - the neat parlor trick of being able to refocus the image from foreground to background - it wears thin after a while, because frame composition when shooting dictates what is important and not as important in the frame. In other words, the photographer makes a compositional decision concerning what they want the audience to see. Lytro takes this away from the photographer - in giving the option to refocus - it defeats the decision the photographer made when composing their image. Would being able to refocus on background/foreground make the Mona Lisa a better picture? Of course not.

I think the real innovation is happening in much more subtle ways. We see cameras now that look and feel like they were designed by software/hardware engineers - not photographers - with interesting results. Sony's NEX line of cameras illustrates this idea. Some complained about the odd ergonomics of the camera, and it's reliance on a touch screen - but on the other hand - this line of cameras represents a rethinking of how a camera can work - and how the user can interact with it. The ultimate expression of this is their new NEX-7, which contains several controls that can be reconfigured by the photographer - they can create their own preferred way of setting exposure etc. This is what software control gets you - flexibility of user interface design.

Another expression of this just came out of left field, Polaroid's SC1630, a camera powered by android. In a similar way to the NEX - it is an interesting take on the camera experience, where it is an android device that can use the Android store to purchase apps. Depending on how much Poloroid gives access to the camera for developers - it could presage the idea of user driven interfaces and apps that can unlock capabilities in the camera. Want to use it for infrared photography? Want a dedicated, programmable intervalometer for stop motion photography? Having a camera that can be upgraded through new software is a pretty compelling idea.

The other aspect of this camera, and others that feature connectivity through wifi is the idea of sharing. Even Lytro gets this - that it is not just about taking the photograph anymore  - it must also be able to instantaneous share. I think there is much more here that I could write about - the shifting of time, space, memory and emotional impact. But clearly, at least in consumer cameras - this will rapidly become a common feature in mid-line cameras ($100 to $400 retail).